When I first started my blog, I gave attention to only content writing. After writing content for 2 months, I didn’t get any organic traffic.
Then I searched on Google about how to gain organic traffic, and saw one term SEO. Later I got to know that SEO stands for search engine optimization.
When I started learning about SEO, I heard about the term “backlink” a lot of times. I just got crazy that what exactly is a backlink? why it is so important in SEO? and how to get quality backlinks?
Many bloggers who have started a blog struggle to understand what is a backlink? and how to get Quality Backlinks?
In this post, you will learn about the importance of backlinks, how to get quality backlinks, how to remove backlinks,
Let’s get started…
What Is a Backlink?
A backlink is a hyperlink on a webpage that points back to another webpage.
For the website that links out, it is called an outbound link and for the website that receives the backlink, it is called an inbound link.
You will get a backlink when someone writes a link to your webpage on his/her blog. When anyone clicks on that link, he/she will be redirected to your webpage.
Websites that have a high number of backlinks tend to have high organic traffic as Google considers backlinks as votes for websites.
Backlinks can also be in the form of an image having link text in the alt tag of the image.
Importance of Backlinks
Before September 1993, the entire Internet was indexed by hand. That list was maintained by Tim Berners-Lee (Inventor of World Wide Web).
Archie was the first tool used to search for content on the Internet. But it was not capable of indexing the contents of websites.
Yahoo was the first popular search engine on the Internet capable of crawling, indexing, and searching.
In the early phase, search engines were very simple, and worked strictly on keyword matching. If a keyword on a page matched a keyword that someone searched for, then the search engine would show up that page in the SERP.
Search Engines would not take into consideration factors like quality of content, the popularity of the site, or Page Speed.
Then some persons realized that they can manipulate the site’s ranking in search engines simply by using keyword stuffing. They started making webpages with massive lists of keywords to generate ad revenue.
In 1996, Larry Page and Sergey Brin, students at Stanford University had the idea that webpages could be ordered in a hierarchy by link popularity to counter the weakness of search engines.
They invented the PageRank algorithm to assign a value to each webpage based on how many websites are linked to it. And used this score to arrange search results in descending order.
Means, A website having a higher number of websites linking to it would have a higher site ranking compared to a website having a lower number of websites linking to it.
In 1998, they published a scientific paper describing concept of PageRank.
Shortly after that Larry Page and Sergey Brin founded Google Inc. on September 4th, 1998 to market Google search engine.
And the rest is history.
At present, Google uses more than 200 Factors to determine the ranking of each page in SERP. The number of backlinks is one of the top three ranking factors used by Google for ranking any website.
Google considers backlink as a vote of trust which tells the search engines that “this content is noteworthy and valuable”.
Another major benefit of backlinks is that it helps your webpage to index fast.
When Google revisits popular websites (like Wikipedia), it checks for the links in its web-pages to find new content and visit those new sites. That’s how sites having backlinks from popular sites get indexed faster.